Who we are
We’re not actually monkeys.
At Primate our vision is one of simple, unashamed ambition: to evolve the web industry. We have a deep passion for the creation of beautiful, advanced, smart and, above all else, useful online products and we desperately want to share this with the world and our clients. We believe that every site, every app, and every online experience should be a wonderful journey bringing both pleasure and real, tangible benefit – without compromise.
We love embracing new technologies and are always on the look out for new ways to build, develop, design and create smarter and faster. The Internet is a vast and wonderful place that’s literally changing the way we live our lives and we want to be part of that - changing the world and passing on the benefits that embracing modernisation can bring to our clients and work.
Above all else, we believe in honesty and integrity and consider it the most important foundation for any work we do. Establishing a good relationship is key to any successful project and that can only be achieved by creating a sense of trust through openness and transparency. Good or bad, we’ll be honest about everything we say, do and create.
Create for content
The content of a site, application or product, whether it be copy or imagery, is incredibly important as it not only influences functionality and design but also perception, use, and overall appreciation. All of our designs, developments and strategies are driven by this underlying concept and we passionately believe in emphasising content in all its forms.
- 01Identify need and goalsThe first thing we always ask is “what do you need and why do you want it?” and the answer to those simple words forms the basis of all projects. Without knowing what you want, there is no way to achieve success, grasshopper.
- 02Determine a strategyOnce we know what you’re looking for we can go about devising a plan of action to best achieve your goals. This will form the backbone of your entire project and influence every outcome from the design and function or your product to how its marketed and promoted.
- 03Create content and designThe next step is to seamlessly entwine the process of creating beautiful and strategic design with clever and engaging content. Good copy, powerful imagery, compelling calls-to-action... all of these things are more important than many people imagine.
- 04Build, develop and testHarnessing the latest technologies, we enter into the build and development phase, powered by an agile test-driven approach. This is where we get to breathe life into everything we discussed and feel joy as it all starts to come together.
- 05Launch, market and promoteHaving the best web site or application in the world is rather pointless if no one knows about it so a strong online marketing and promotion strategy can be incredibly important to achieving the goals we outlined right at the very start (remember those?).
- 06Measure and adjustNow it’s time to monitor and measure the defined outcomes of the project, checking analytics and statistics and making adjustments where necessary. Sometimes a few tweaks post-launch can have the biggest impact of them all.
The Primate founders